Domino’s Pizza is bragging on their new website where you can track your pizza order. They also have a little feedback/comment section.
It seems like it’s popular among companies to ask for feedback. A lot of places will even offer a reward (or more common, a chance at a reward) for feedback.
I actually like Domino’s new method. Instead of ten questions that you don’t know how to answer because you don’t know how they will be received (some places will penalize for anything lower than a “perfect” score, so if you think you think you are doing them a favor by giving a 9/10, you are actually giving them a demerit. Anyhow, Domino’s appears to be a more informal process. Simply leave a note (”too much garlic”) and that’s that. The messages get posted, and pride does the rest.
I don’t expect that I will be ordering any pizza from Dominos in the near future, but I have to give them credit for the simplicity of the concept.